Irony is having a field time. Jhoot bole kauwa kaate, that old Indian adage used to be the tagline of Tehelka. The ad showed a politician making big promises to gullible voters, only to be heckled into silence by a bunch of crows.
Today, Tehelka founder's lofty lacerations have less credibility than the politicians making promises in the Tehelka TV ad. He is absconding following the arrest warrants issued against him in the sexual assault case levelled by a woman journalist from Mumbai.
Not just Tejpal, but the entire Tehelka management has discovered how important it was to live up to the tagline. They allowed the organisation's image to be sullied by an individual's action. In the process of protecting the founder editor-in-chief, his deputy Shoma Chaudhury did not only lie but cast aspersions on the colleague who complained of sexual assault by Tejpal. The defender-in-chief Managing Editor Chaudhury quit a day after the victim quit as the offender is now literally Editor at Large.
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Click play to see Tejpal say, "Stop buying the lies, the hype, the spin. The truth is crucial. Engage with the truth. Subscribe to the truth."
The ad begins with a politician making lofty promises to gullible villagers.
Today, Tehelka founder's lofty lacerations have less credibility than the politicians making promises in the Tehelka TV ad. He is absconding following the arrest warrants issued against him in the sexual assault case levelled by a woman journalist from Mumbai.
As the politician continues to make promises, the villagers seem to be getting bored with his exhortations.
Not just Tejpal, but the entire Tehelka management has discovered how important it was to live up to the tagline. They allowed the organisation's image to be sullied by an individual's action. In the process of protecting the founder editor-in-chief, his deputy Shoma Chaudhury did not only lie but cast aspersions on the colleague who complained of sexual assault by Tejpal. The defender-in-chief Managing Editor Chaudhury quit a day after the victim quit as the offender is now literally Editor at Large.
Pretty soon, the entire area is filled up with crows, making it difficult for the politician to say anything over their cawing.
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Click play to see Tejpal say, "Stop buying the lies, the hype, the spin. The truth is crucial. Engage with the truth. Subscribe to the truth."
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