We're not the ones to usually discuss jewellery and brands. But this, we must say, is a very brave attempt by Tanishq to dignify the concept of remarriage. Marriages are an important part of our culture, and failed ones - an even bigger concern. Especially in a place like India where it has been a taboo since ages, this campaign is a much needed eye opener. The advertisement also centres around a bride with a dusky complexion, instead of the customary fair-skinned 'beautiful' girl thus breaking all stereotypes.
The advertisement features an Indian woman getting remarried. Kudos to Tanishq for stepping out of the been-done-before and tackling a social cause deep rooted within our culture.
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